South Norfolk and Broadland
Digital plan
making tools.
Place+
Prior + Partners
The challenge today
Planning in England and Wales
is being held back by process,
not by lack of information.
Fragmented
Siloed
Rarely spatial
Inconsistent formats
Hard to benchmark
Insight buried
The challenge today
Significant time is spent navigating fragmented datasets and reconciling inconsistent formats.
What this costs us
As government and industry work towards major housing and infrastructure targets, this creates delays in moving from evidence to action.
Planning shouldn’t be a data-gathering exercise; it should be a creative, strategic one.
So we built a digital placemaking platform · launched May 2026
One overarching principle
Free up time so built environment practitioners can make faster, more evidence-led and more confident decisions that shape towns, cities and regions.
Its first release
National Place Portrait
A free-to-access view of place conditions across England and Wales
Turning complexity into clarity
A coherent, single
source of truth.
Hundreds of datasets. One intuitive interface.
The harder problem
Digital transformation doesn’t fail on technology.
It fails on adoption.
A tool no one trusts, or no one enjoys using, changes nothing. The design brief was cultural before it was technical.
How it works
Tools to
think with.
For every team, regardless of their technical resources.
What a tool must be, to change how people work
01
Intuitive interface & experience
02
Rapid iteration
03
Transparent, evidence-backed results
04
Scalable framework
The National Place Portrait · placeplus.priorandpartners.com
01/05Move between themes, scales and locations in one interface
02/05Explore place, your way
03/05Cross-sector analysis, one joined-up picture
04/05Tell your compelling, data-driven stories
05/05People-driven analysis, AI-powered insights
The National Place Portrait in action
01/06Ask more informed questions
02/06Dive from nation to neighbourhood
03/06Benchmark any place, instantly
04/06Isolate what matters
05/06Add a third dimension
06/06Every theme, two clicks away
Once you have the data · regional scale
Testing potential for growth
With the evidence assembled, strategy becomes testable: compare growth scenarios across a whole region and see whether they stack up before committing to a plan.
Land capacity tool
Testing potential for growth
Once you have the data · masterplan scale
Testing housing capacity and needs
Test housing capacity and social infrastructure requirements dynamically as a masterplan evolves, so every design move stays tied to real numbers.
New town tool
Testing housing capacity and needs
Place+
Explore place.
Understand what matters.
Begin shaping your future.
A digital placemaking platform by Prior + Partners